Marketing – Jerry & Sondra

It’s Three Things!

There are two types of photographic business owners. Thriving and growing and the ones who never see their business take flight. As you’re reading this, only YOU know which category you’re in. Is success elusive? It could be if you don’t have the right foundations, a plan and the motivation to see it through! Would it surprise you to learn that many photographers are getting up each day and working FOR their businesses, when in fact, it should be the other way around! YOUR business should be working for you! YOUR business should be a tool to provide YOU with the lifestyle that YOU want to be living right now! “Time is too fleeting to compromise on how you live each day!” What if we told you that the difference between being a photographer who works for their business and one who has a business that works for them, comes [...]

What Can Coffee Teach You About Marketing?

Today, I was reminded of some great marketing lessons as Sondra and I headed off to create some Freedom Based Moments. Often, one of our weekend days is spent grabbing freshly made bagels and sitting in Starbucks reading, talking and planning. On this day, Sondra was leading us to a new bagel place and new coffee spot. On our way, she did say, “If the coffee spot isn’t good, we can always circle back to Starbucks”. We arrived at Foundation Coffee Co. to find a beautiful outdoor area with covered and uncovered seating located around a neat little trailer and counter. We were immediately intrigued by the vibe! We approached the counter and placed our order. Large lattes with whole milk for each of us. As Sondra went to a table, I waited at the counter for our drinks. The smell of coffee was amazing. It was fresh, rich and [...]