Latest From Jerry & Sondra

What is a Freedom Based Lifestyle? Can Photographers Have One?

A question for you: What does everyone want? It’s hard to define and different for every person. The Answer! It’s a Freedom Based Lifestyle!

Eons ago, when Sondra approached me about working with her to help business owners become more successful, we talked a lot about “living the life of your design”. In the beginning, that was our battle cry. It was our way of telling business owners that their businesses should work for them, not the other way around.

Fast forward to now. Over the years, our terminology has changed. With the same beliefs firmly in place, we now advocate Freedom Based Living! What is it? Let’s explore…

Freedom Based Living or a Freedom Based Lifestyle is the philosophy of getting up every day and doing exactly what you want to do while providing for yourself and your family in a way that makes you feel great and fulfills your sense of […]

Can You Get Too Much Motivation?

I received an email today from a photographer who has recently started getting our Daily Buzz e-mail messages. I am honored that he took the time to share his thoughts with me. As for his “evaluation” of his Daily Buzz experience; that’s where his views differ from mine.

To paraphrase his thoughts, he thinks that getting Daily Buzz every day is too much. He feels that many of you out there will stop reading Daily Buzz if it hits your inbox too often. Again, this is a shortened version of what this photographer very respectfully said.

So, here’s my question to all of you; can you get too much motivation? In the world that I live in, too much positive thinking is impossible. I’m proud of the fact that every day for the past 14 years a positive, motivational message has been put into […]

What Does A Successful Photographer Do For A Living?

(This originally appeared on the Buzzworthy Success Blog in October 2010)

At the risk of sounding like one of those old grumpy guys talking about the past; I remember when a photographer’s job was to create images. I remember when the number of sessions you had in a day was how you knew how much money you might make. I also remember that the photographers who knew how to sell their work, and by “sell” I mean help the client own the right size images to suit their needs, were the ones who lived a lifestyle of their choosing. I guess times have changed.

If Facebook and Twitter are any indication of what “real life” is like in our portrait and wedding industry today, here’s our new reality:

It’s more important to be Twitter passing along bits of re-hashed information and seeing how many “guest blogs” you can be […]